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Venus Privacy Statement - Effective Date February 13, 2008

Venus has created this privacy statement in order to demonstrate our firm commitment to your privacy and security. This document describes Venus’ practices with respect to the collection of user information from this Web site. This document only applies to the Venus site We have taken extra steps to make sure your online shopping experience is the best and is safe and secure.

As a visitor to Venus’ web site,, you have the right to understand our information privacy practices prior to providing Venus with any of your personal information (Personal information includes information that can be linked to a specific individual, such as name, address, phone number, or e-mail address).

What information we collect
Venus only collects personal information that you voluntarily provide to us.
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How we use your information
Venus uses your personal information only for the purpose of responding to and fulfilling your requests for Venus products and services, and to provide online display advertising tailored to your interests.
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Who we share your information with for direct mail
On occasion we make our mailing list (name and address only) available to select companies whose products might be of interest to you. If you do not wish to receive those mailings or do not wish to receive our catalog we are happy to comply with your request. Simply send the mailing label from your catalog along with your preference to: Circulation, Venus, 11711 Marco Beach Drive, Jacksonville, FL 32224.
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How you can control the use of your information
Venus provides you with choice and control over the collection and use of your personal information, as well as a means of updating and correcting any personal information stored in your customer profile.
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How you can decide what marketing communications you'll receive
Venus provides you with the opportunity to specifically choose the promotional marketing communications you wish to receive from Venus. If you choose not to sign up for any of the promotional e-mail services that Venus provides, then Venus will only send you e-mails that relate to your purchases you have made from Venus.
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How we protect your information
To ensure the confidentiality of your personal information, Venus uses leading security technology and procedures which are reviewed regularly by our Security Management.
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By providing you with this Privacy Statement, Venus is pledging our continued commitment to protecting the information you provide to us. Venus regularly examines our information privacy practices to determine whether we are adhering to the disclosures about the collection, use, sharing, and protection of your personal information made in this privacy statement.

Privacy Statement
This Venus Privacy Statement discloses the information privacy practices for Venus' web sites, ("Venus").

Information collected about you

Venus collects personal information about you that you specifically and voluntarily provide. Personal information includes information that can identify you as a specific individual, such as your name, phone number, or e-mail address. Although you are required to register at Venus in order to purchase, your personal information is needed in order to process and fulfill your order requests. Many areas of Venus can be accessed without providing any personal information.

On all Venus pages that collect personal information, we specifically describe what information is required in order to provide you with the product or service you have requested.

Venus collects personal information when you:

Registration Information
Venus collects your e-mail address and password when you register at our web site.

User Profile Information
Venus collects the full name, address, city, state, zip, country, e-mail address, shipping information and credit card information. This information is stored in the My Account area of Venus.

Venus collects the billing address of the credit card that is used to make a purchase. We will also collect credit card information, including card number, card type, cardholder name, and expiration date, in order to bill you for your purchases through Venus. Please view our Credit Card Guarantee for additional information on Venus' commitment to protecting your credit card security.

Surveys and Contests Information
Occasionally, Venus may offer our site visitors an opportunity to participate in a survey or contest. Information collected by Venus when you participate in a survey or contest may include your full name, e-mail address, and street address.

Contacting Venus
Venus collects personal information such as your full name, zip code, e-mail address, and/or contact number whenever you submit a question or suggestion, or request assistance with viewing your account, logging on to Venus, or accessing your account.

Other information we collect
Some information is collected automatically every time you visit Venus. Venus and our third party marketing partner collect information about your computer and assign you "cookies" (small, unique identifier text files) when you visit Venus. You do not provide this information—it is collected automatically as a means of supporting your visit to our site. Cookies do not contain any personal information. This anonymous information may be used by our marketing partner to deliver advertisements for products and services tailored to your interests on this site or other sites that you visit. To learn more about this advertising, or to opt-out of receiving these ads, click here.

Cookies and other web site technologies
As a visitor to Venus you will be assigned a permanent Venus cookie file on your computer's hard drive. You can always choose to not receive a cookie file by enabling your web browser to refuse cookies or prompt you before accepting a cookie. Be advised that, by refusing to accept a cookie, you will not be able to access the full benefits of the Venus Online Store. This Venus cookie may be used to provide enhanced online display advertising tailored to your interests. To opt out of this advertising provided directly by Venus, click here.

When you access the My Account area of the Venus web site, Venus requires you to sign in using your e-mail address and password. Once you sign in we record the e-mail address in the cookie file on your computer. We may also record your password in this cookie file. Permanent cookie files remain on your computer's hard drive until you manually delete the file.

How Venus Uses Online Remarketing Campaigns
Venus uses remarketing programs allowing us to reach people who previously visited the website, and match those people with the appropriate message. If you want to opt out of the display of our online advertising, which appears on other Web sites, and which is based on online interactions with, then please click the preference icon that may appear on such advertising.

Customers can also opt-out of Google use of cookies for remarketing campaigns by visiting the following page and changing Google’s Ad Settings.

Alternatively, customers can also choose to opt out of a third-party vendor's use of cookies by visiting the
Network Advertising Initiative opt-out page.

Computer information
Venus collects certain technical information from your computer each time you request a page during a visit to Venus. This information is collected from your computer's web browser and may include your IP address, operating system, web browser software (i.e., Netscape Navigator or Internet Explorer), screen resolution, and referrer web site. Wireless users: Please check with your wireless company if you are using your cellular phone to access the Internet to understand whether personal information may be used to identify you.

Use of your information

Information collected on Venus may be used to:

  • Register you at Venus
  • Send e-mail notifications for special promotions
  • Respond to your questions or suggestions
  • Improve the quality of your visit to our site
  • Provide you with advertising that is tailored to your interests

Registration information
When you register at Venus, we use your information to create your account.

E-mail notifications
If you choose to receive communications from Venus about special promotions when registering at Venus, we may use your e-mail address to send you communications about surveys, contests and marketing information on Venus. We may use your e-mail address or telephone number to contact you about your purchase and availability.

Email Opt-out
If you decide to opt-out of receiving promotional and/or marketing e-mails from Venus you may do so by accessing the My Account area of the Venus web site and then updating your Mail Options or, by clicking on the Unsubscribe from mailings link that is at the top of each email you receive.

Responses to your questions or suggestions
We will use your e-mail address or telephone number to respond when you submit a question or suggestion, or request assistance logging on to your Venus account.

Improving the quality of your visit to our site
We collect information about your computer (not your name, address, e-mail address, or telephone number) through your permanent cookie file for the purpose of assessing the effectiveness of site content and traffic. This data allows us to improve the quality of your visit by streamlining your ability to navigate the site and develop featured programs and content that will be of interest to our site visitors.

Credit Card Guarantee

Your credit card is protected whenever you make a purchase through Venus Fashion, Inc. If any unauthorized charges appear on your credit card statement within 12 months of your last Venus transaction, report this fraud to your credit card provider and contact us immediately by calling 1 (888) 782-2224 or e-mail us. Most credit card companies cover all charges resulting from credit card fraud, or may limit your responsibility to $50, the maximum allowed under the Fair Credit Billing Act. Venus is committed to making sure you're covered.

Sharing your information

Venus will, on occasion make our mailing list (name and address only) available to select companies whose products might be of interest to you. If you do not wish to receive those mailings or do not wish to receive our catalog we are happy to comply with your request. Simply send the mailing label from your catalog along with your preference to: Circulation, Venus, 11711 Marco Beach Drive, Jacksonville, FL 32224.

Information shared with our marketing partner to deliver online display advertisements tailored to your interests will be made anonymous by a third party.

Our legal obligations
Venus may also disclose information against someone who poses a threat to Venus' interests (such as customer fraud) or whose activities could bring harm to others.

Other web sites
There are several places throughout Venus that may link you to other web sites that do not operate under Venus' information privacy practices. When you click through to these web sites, Venus' information privacy practices no longer apply. We recommend that you examine the privacy statements for all third party web sites to understand their procedures for collecting, using, and disclosing your information.

Control access to your information

Venus believes that site visitors should have control over the collection and use of their personal information. You have access to your information in the following areas of Venus:

Your Account
The My Account page on Venus allows registered visitors to view and change their account settings. The e-mail settings option lets you change your e-mail address. You can change your shipping information from your account profile; update your name, phone numbers, and credit card information associated with your profile.
You can also close your Venus account by calling

Communications from Venus
You will receive communications from Venus when they:

Request a forgotten password on your account
When you request your password, we will send your password via e-mail. All you need to enter is your e-mail address.

Make a purchase
Each time you make a purchase through Venus you will receive confirmation of your new purchase via e-mail.

Elect to receive special promotional marketing communications
When registered at Venus, you will occasionally receive opt-in e-mails notifying you of special promotions, if you sign up for this service. Special promotional e-mails are intended to inform you of new or unique swimwear or special deals that are available on Venus.

Request customer support or submit questions/suggestions
When you request assistance with viewing your account, logging on to the Venus web site, or accessing your account, we will respond to you via e-mail, live chat or telephone.

Protecting your information

We want our site visitors to feel confident about using Venus to make a purchase, so we are committed to protecting the information we collect. Venus has implemented a security program to keep information that is stored in our systems protected from unauthorized access. Currently, Venus only stores the information you provide when registering at Venus.

Our systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you send personal information to Venus over the Internet, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.

To verify the security of our site, look at our URL in your browser window. The letter "s" added to the "http" indicates that SSL is in effect. If you are using Netscape Navigator 3.0 or earlier, the broken key symbol in the lower-left corner of the browser window becomes solid when you are in secure mode. In Netscape Communicator 4.0 and 4.5, the open padlock symbol in the corner changes to closed in secure mode. In Internet Explorer 4.0, a closed padlock appears in the corner when you are in secure mode. Also, in many cases, your browser will warn you if you are about to send information via a site that is not secure.

Changes to the Privacy Statement

Venus reserves the right to modify or amend this Privacy Statement at any time and for any reason. If there are material changes to this statement or in how Venus will use your personal information, Venus will prominently post such changes prior to implementing the change.

Regardless of later updates, we will abide by the information privacy practices described in the Privacy Statement posted at the time you provided us with your information.

If you have questions about our Privacy Statement, please e-mail us.

Contacting Venus

We want to make sure you have control over your online experience as a Venus customer, from purchasing your merchandise to protecting your personal information.

Venus customer service agents are ready to help with your Venus concerns 24 hours a day, seven days a week. When you need help, call 1-888-782-2224. All e-mails receive a response within 24 hours. You may also call 1-800-366-SWIM [1-800-366-7946] or International 1-904-645-6000 around the clock to speak to a representative personally. Agents will address any questions or concerns you may have about your Venus purchases. We will do our best to respond to your request for assistance or other questions about Venus within 24 hours.

Venus Fashion is located at 11711 Marco Beach Drive, Jacksonville, Florida, 32224. You may phone us at 1-888-782-2224 or you are welcome to e-mail us at