When the temperature keeps rising and the sun won’t stop shining, that’s when you know swim season has arrived! The first order of business: shopping for a swimsuit that fits, flatters, and is so stylish you’ll make a splash before you ever touching the water. At VENUS, checking all of those boxes is easy.
Next up on the list: practicing safe sun—lathering up in SPF and making sure harmful rays don’t ruin your day with a burn. But equally as important as being responsible when it comes to protecting yourself in the sun is being responsible with your swimwear choices.
Purchasing sustainable swimwear, also known as eco-friendly swimwear, is a responsible shopping choice that puts the environment first. Think about it—if you’re spending time outdoors in a swimsuit enjoying all of the beauty that Mother Nature has to offer, why not choose a swimsuit that does its part to protect our planet?
VENUS’ sustainable swimwear collection does just that. Using recycled fabrications and earth-friendly production processes, these eco-driven swim styles are both a good look for you and for the environment.
If you’ve ever heard the saying, you can’t have it all, that definitely doesn’t apply to our sustainable swimwear collection. While these designs have sustainability at their core, they are every bit as stylish and on-trend as any other swimwear style at VENUS.
The Sustainability Collection includes everything from bikinis and tankinis to one-pieces and even cover-ups. Styles range from classic and timeless to statement-making and sexy so there’s something to fit every vibe. Whether you prefer solids or prints, minimal designs, or those decked-out with eye-catching details, more coverage or less, there’s a sustainable swimwear style for you.
Looking good and feeling good in your swimsuit is always the goal, but when you shop sustainably you can also feel good about your swimsuit. In order to do that though, you need to understand what it is that makes your suit sustainable.
The swimwear styles in VENUS’ sustainable swimwear collection are made using materials that put less of an impact on the planet than traditional textiles. Suits within our sustainable swimwear line are designed with fabric made from recycled plastic bottles or recycled discarded garments. By reusing or upcycling these materials that otherwise would become waste, fewer resources are needed to produce each swimsuit putting less stress on the environment.
Eco-conscious recycled fabrications are where VENUS’ sustainable swim line start, but the sustainability efforts extend to the production. Some of the printed and patterned suits within the collection are digitally printed to put less burden on the environment.
Digital textile printing is an alternative to traditional textile dying techniques that conserves water and produces less toxic waste. By eliminating the consumption of water during the printing process as well as the use of chemical dyes, the planet is spared while a swimsuit fabric is being printed with its beautiful pattern. So that gorgeous floral or mesmerizing abstract print you fell in love with adds another layer of sustainability to these suits.
Thanks to recycled fabrications and earth-friendly production processes, you could technically say that the suits within VENUS’ sustainable swimwear line are flattering to the environment. While that’s definitely true, they’re also designed to be just as flattering to you!
Within the collection you’ll find a variety of figure-flattering cuts and silhouettes that will make you feel comfortable and confident on your next beach day. If you’re looking to give your bust a boost, try a bandeau top with molded cups that shape, support, and enhance the look of cleavage. If you want to show off your curves, choose a style with waist-cinching details, like a tie or a sash belt that whittles your middle and emphasizes an hourglass shape. If you’re looking for a sustainable swimsuit that’s slimming, pick one with ruching along the body which is a visually slimming detail.
One of the biggest misconceptions about sustainable swimwear is that it favors construction and production over style, but that is definitely not the case. Some of the suits in VENUS’s sustainable swim collection feature daring cutouts, flirty lace-up details, and high-leg silhouettes, proving that sustainability is sexy.
Once you’ve found your perfect sustainable swimsuit, it’s time to complete the look with a cover-up. But don’t choose just any old cover-up. Instead, choose a sustainable cover-up made with 100% organic cotton.
Organic cotton is grown without the use of toxic pesticides or fertilizers which reduces water and air pollution and produces 46% fewer greenhouse gasses that contribute to climate change. In turn, this makes the soil where organic cotton is grown more fertile for future farming and more capable of absorbing carbon dioxide from the atmosphere. This means continuous positive environmental effects down the road, long after you’ve purchased your cover-up.
If we go back to the feel-good concept of sustainable swimwear, choosing organic cotton is also socially responsible. That’s because organic cotton is linked to Fair Trade standards, which mean better and more fair working conditions and rights for farmworkers. On top of that, organic cotton also means safer worker conditions. Organic cotton is handpicked and since it is grown without the use of pesticides there is less exposure to toxic chemicals for those who grow and harvest it. This also means it’s a safer choice for you, the customer, who gets less exposure to allergens or irritants through the products you wear.
This summer, think beyond what the eye can see when it comes to purchasing swimwear. With just one small act of conscious shopping, you can make a responsible choice for the planet and feel good about your swimwear all season long!