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Venus Privacy Policy

Venus respects your privacy and the security of your personal information. For this reason, we have updated our Privacy Policy (“Policy”) as of January 9, 2020. It describes the information that we collect, how we use it and what choices you have. This Policy applies when you access our websites and mobile applications, contact us by phone, email, and chat or connect with us in any other manner, including in our social media, APP and SMS channels. We may change or add to this privacy policy, so we encourage you to review it periodically.

Types of information we collect may include:

  • Name
  • Mailing address
  • E-mail address
  • Phone (or mobile) number
  • Date of birth or age
  • Credit/debit card number
  • Purchase/return/exchange information
  • Registry or list information
  • Loyalty account information
  • Your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information)
  • How you use our sites and mobile applications, search terms, pages you visit on our mobile applications and application performance, as discussed further below
  • Geo-location and in-store location

If you choose not to provide information, we may not be able to provide you with requested products, services or information.

Automated Information Collection

We may connect information collected automatically with information we already have about you in order to identify you as a Venus guest, and to improve your experience. If we are able to identify you as a Venus guest we may, for example, link your activity on our website to your activity on one of our mobile applications. This allows us to provide you with a personalized experience regardless of how you interact with us – online, mobile, on phone, etc.

In order to provide the best guest experience possible, we also use automated information collection technologies for reporting and analysis purposes. We examine metrics such as how users are shop on our website, on our mobile applications, and on our phone system, the performance of our marketing efforts, and your response to those marketing efforts.

Venus Automated Collection

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with us or third parties that use our services. This information helps us recognize repeat users, customize their website experience, store items in their cart between visits and make our marketing messages more relevant. Examples of this information include but are not limited to pages you visit, ads you click on, type of browser/device/hardware, purchase information, IP based geographic location and search terms. These technologies also enable us to prevent fraud or other harmful activities.

We may also allow third-party companies to place tags on our digital properties. The tags may collect information from cookies placed by other third-party companies. Our Privacy Policy does not cover these third-party companies. Please contact these third party companies directly for more information about their privacy policy and your choices regarding the tags and the information collected by the tags.

Cross-Context and Cross-Device Identification, Advertising, Personalization, and Advertising Attribution


We may merge data collected from our own websites and mobile apps. Examples of the data collected include: cookie IDs, device Advertising IDs; transactions and browsing history; your interaction with our online and mobile advertisements, including advertisements we serve within our emails; information about ads we serve, such as which ad was served, your interactions with the ads, and the URLs where the ads are served from marketing partners such as Google; the email address we have on file for you; any Registry information you have provided us; demographic and other information regarding your likely commercial interests from third parties; and telephone transaction data. This combination of data enables us to see users’ and Guests’ web activity on Venus websites, app activity on Venus apps, and interactions with our online and mobile advertisements, to create a single set of information from all of the various contexts with which we or our partners interact with you, and to understand how well Venus’s advertisements perform in terms of translating to transactions online, in app, and on Venus’s phones. It also helps us improve our users’ and Guests’ experience by delivering more personalized advertising, including email advertising, social media advertising, and paid search advertising, and helps us create more personalized online and in-app experiences.


We may also link your various devices so that content you see on one device can result in relevant advertising on another device. This allows us to deliver more relevant and consistent advertising to you (for example, if you purchase a product on our website using your desktop, we are able to avoid showing you an advertisement on the same product on your tablet. Instead, we may show you an ad on your tablet for complimentary products to the one you just purchased on our website). We also measure the performance of such ads and deliver information on advertising performance to our advertising partners in aggregate form.

Your Choices

To opt-out of the vendors we use for cross-device linking, go to the Digital Advertising Alliance’s Choices page at to perform a global opt-out on each browser and device for which you would like to be opted out. Opting out in this manner means that the browser on the device from which you opt-out will no longer receive information collected on devices linked to it, that devices linked to it will not receive information collected from the opted-out device, and that the vendor will not transfer information collected from the opted-out device to a third party. Please note that this will not opt you out of cross-device linking or advertising across linked devices based solely on your visits to Venus websites or apps, or your interaction with advertisements for Venus delivered by Venus.

The opt-out tool described above is Cookie-based. Therefore, the opt-out will only function if your browser is set to accept third-party cookies, and it may not function where cookies are automatically disabled or removed. If you delete cookies, change your browser settings, switch browsers or computers, or use another operating system, you will need to opt-out again.

Third-Party Automated Collection and Interest-Based Advertising

Venus participates in interest-based advertising (IBA), also known as Online Behavioral Advertising. We use third-party advertising companies to display ads tailored to your individual interests based on how you browse and shop online, as well as to provide advertising-related services such as ad delivery, reporting, attribution, analytics, and market research. Venus adheres to the Digital Advertising Alliance (DAA) self-regulatory principles for IBA.

We allow third-party companies to collect certain information when you visit our websites or use our mobile applications. This information is used to serve ads for Venus products or services when you visit our websites. These companies use non-personally-identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over, hardware/software information, cookie and session ID) and personally identifiable information (e.g., static IP address) during your visits to this and other websites in order to provide advertisements about goods and services likely to be of greater interest to you or advertising-related services, such as ad delivery, reporting, attribution, analytics, and market research. These parties typically use a cookie, web beacon or other similar tracking technologies to collect this information.

Our Do Not Track Policy

Some browsers have a “do not track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “do not track” signals, but we do provide you the option to opt out of interest-based advertising. To learn more about IBA or to opt-out of this type of advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. Options you select are browser- and device-specific.

Mobile Location Information

If you use a mobile device, your device may share location information (when you enable location services) with our websites, mobile applications, services, or our service providers. We use this information to improve our services, and provide you more relevant and personalized advertisements, services, and promotions. To manage how you share your device’s location settings, go to the Choices section of this privacy policy.

User Experience Information

In order to improve guest online and mobile shopping experiences, help with fraud identification, and assist our guest relations representatives in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g. information entered during checkout process), browser and device information.

Social Media

Venus engages with guests on multiple social media platforms (e.g., Facebook, Twitter, and Pinterest). If you contact us on one of our social media platforms, request guest service via social media, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this privacy policy as well as the privacy policy of the social media platform you use.

Social Media Widgets

Our sites and mobile applications include social media features, such as the Facebook Like button, Google Plus, Pinterest, and Twitter widgets. These features may collect information about you such as your IP address and which page you are visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third party. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Social Media Ads

We may display Venus ads to you through social media platforms. These ads are sent to groups of people who share traits such as likely commercial interests and demographics. For example, we may have Venus guests who have expressed an interest in shopping for clothing, swimwear, shoes, etc. See the policies of each social media platform for additional information about these types of ads.

Information from Other Sources

We may collect data that is publicly available online. For example, information you submit in a public forum (e.g., a blog, chat room, or social network) may be used to personalize your experience. You are responsible for the information you choose to post online.

We also obtain information provided by third parties. For instance, we obtain demographic and other information from companies that can enhance our existing guest information to improve the accuracy and add to the information we have about our guests (e.g., adding address information).

This improves our ability to contact you and increases the relevance of our marketing by providing better product recommendations or special offers that may interest you.

How Is Your Information Used?

Examples of how we use the information we collect include:

Product and Service Fulfillment

  • Fulfill and manage purchases, orders, payments, and returns/exchanges
  • Respond to requests for information about our products and services in our catalogs, on our websites or mobile applications, or to otherwise serve you
  • Connect with you regarding guest service via our customer care center or on social media or internet chat platforms or via text messages.
  • Provide services such as a Wishlist that the consumer can choose to share.
  • Fulfill benefits associated with use of our services, such as award and redeem points through our loyalty programs, etc.
  • Administer sweepstakes and contests
  • Allow you to, using our mobile applications: sign up for promotions and offers, search for products and check availability, check prices, provide product ratings and reviews, track your orders, scan a UPC barcode or QR code Our Purposes (including but not limited to marketing)
  • Deliver catalogs, promotions, offers, newsletters, e-mails, mobile messages, and social media notifications
  • Provide interactive features of the website or mobile applications, such as product reviews or daily/weekly promos, send marketing communications and other information regarding products, services and promotions
  • Administer promotions, surveys, and focus groups

Internal Operations

  • Improve the effectiveness of our website, mobile experience, customer care experience, products, services, and marketing efforts
  • Conduct research and analysis, including focus groups and surveys
  • Perform other business activities as needed, or as described elsewhere in this policy

Prevention of Fraud and Other Harm

  • Prevent fraudulent transactions, monitor against theft and otherwise protect our guests and our business

Legal Compliance

  • For example, assist law enforcement and respond to legal/regulatory inquiries

How Is Your Information Shared?

Venus Subsidiaries and Affiliates

We share the information we collect within Venus Fashion, Inc., which includes all Venus subsidiaries and affiliates. Venus Fashion, Inc. may use this information to offer you products and services that may be of interest to you.

Venus Fashion, Inc. owns and operates Venus websites, mobile applications, and issues the Venus Credit Card through Comenity Bank. Venus Fashion, Inc. subsidiaries and affiliates include, but are not limited to CreationL, Inc. and Lascana.

Card Issuing Bank

We may share the information we collect with our banking partner, Comenity Bank that issues the Venus Credit Card.

Service Providers

We may share the information we collect with companies that provide support services to us (such as printers, e-mail providers, mobile marketing services, analytics providers, web hosting providers, call center/chat providers, sweepstakes vendors, payment processors, data enhancement services, fraud prevention providers or shipping services providers, including product vendors) or that help us market our products and services. These companies may need information about you in order to perform their functions.

Legal Requirements

We may disclose information we collect when we believe disclosure is appropriate to comply with the law; to enforce or apply applicable terms and conditions and other agreements; to facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or disposal of all or part of our business or assets; or to protect the rights property or safety of our company, our guests or others.

Elsewhere at Your Direction

At your direction or request, or when you otherwise consent, we may share your information.

Sharing with Other Companies (for their marketing purposes)

We may share your personal information with other companies, or organizations that are not part of Venus. These companies and organizations may use the information we share to provide special offers and opportunities to you. To opt-out of our sharing of your personal information with such companies and organizations, click here.

Sharing Non-identifiable or Aggregate Information with Third Parties

We may share non-identifiable or aggregate information with third parties for lawful purposes.

Business Transfers

In connection with the sale or transfer of some or all of our business assets, we may transfer the corresponding information regarding our guests. We also may retain a copy of that guest information.

What Choices Do You Have?

Postal Mail

If you do not wish to receive catalogs, coupons, and other promotional postal mail, click here.


If you do not wish to receive promotional telephone calls, click here.


If you do not wish to receive promotional e-mails from us, click here. You also have the ability to unsubscribe from promotional e-mails via the unsubscribe link included in each promotional e-mail.


Text Messages

We may send text messages you have consented to receive.

You can cancel text messages at any time by texting the word "STOP" to 39512. After you send "STOP", we may send you an additional text message to confirm that you have been unsubscribed. You will no longer receive text messages from that short code, but you may receive marketing messages if you are subscribed to other lists (e.g., email).

If at any time you have questions about the text messages, text the word "HELP" to 39512. After you send "HELP" we will respond with instructions on how to cancel text messages and provide a point of contact for our SMS text message provider.

By joining via text, you agreed to receive recurring automated marketing messages from VENUS at the cell number used to send the join text. Consent is not a condition of any purchase. Message and data rates may apply.

Browser Notifications

You may opt-out from allowing Venus to send you browser notifications by adjusting the permissions in your internet browser. Please refer to your specific browser for instructions on how to adjust the privacy and security settings.

Push Notifications

You may opt-out from allowing Venus to send you push notifications by adjusting the permissions in your mobile device. This opt does not apply to in app notifications.


You may prevent your mobile device from sharing your location data by adjusting the permissions on your mobile device or within the relevant app.

Uninstall a Venus Mobile Application

You can stop all further collection of information by a Venus mobile application by uninstalling the Venus mobile application. You may use the standard uninstall process available as part of your mobile device or via the mobile application marketplace or network.

Note: If you uninstall the mobile application from your device, the Venus unique identifier associated with your device will continue to be stored. If you re-install the application on the same device, Venus will be able to re-associate this identifier to your previous transactions and activities.

Sharing with Other Companies (for their marketing purposes)

If you do not wish us to share the personal information we have collected with other unaffiliated companies (for their marketing purposes), click here.

Cookies, Tracking, and Interest-Based Advertising

The help function of your browser should contain instructions on how to set your computer to accept all cookies, to notify you when a cookie is issued or to not receive cookies at any time. If you set your device to not receive cookies at any time, certain personalized services cannot be provided to you, and accordingly, you may not be able to take full advantage of all of our features.

Other Web Site Analytics Services

Analytics services such as IBM Digital Analytics (Coremetrics) and Google Analytics provide services that analyze information regarding visits to our websites and mobile applications. They use cookies, web beacons, and other tracking mechanisms to collect this information.

  • To learn about IBM Digital Analytics (Coremetrics) privacy practices or to opt-out of cookies set to facilitate reporting, click here.
  • To learn more about Google’s privacy practices, click here.
  • To learn more about Evergage’s privacy practices or to opt-out of cookies set to facilitate reporting, click here.
  • To learn more about Attentive's privacy practices or to opt out of cookies set to facilatate reporting, click here.

California Residents

Venus collects various types of personal information about you both online and offline during the course of our customer relationship.

The CCPA grants new rights to California consumers:

  • The right to know what personal information is collected, used, shared or sold, both as to the categories and specific pieces of personal information
  • The right to delete personal information held by businesses and by extension, a business’s service provider
  • The right to opt-out of sharing or selling of personal information: "Do Not Sell My Info"
  • The right to non-discrimination in terms of price or service when a consumer exercises a privacy right under CCPA

If you are a California resident and you would like to exercise your rights under the California Consumer Privacy Act (CCPA), please click here to make your request or if you have any questions.

How Is Your Personal Information Protected?

Security Methods

We maintain administrative, technical, and physical safeguards to protect your personal information. When we collect or transmit sensitive information such as a credit or debit card number, we use industry standard methods to protect that information. However, no e-commerce solution, website, mobile application, database or system is completely secure or “hacker proof.” You are also responsible for taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

Children’s Personal Information

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personal information online from children under the age of 13. If a child under the age of 13 has provided us with personal information online, we ask that a parent or guardian contact Customer Care.

Venus Privacy Policy Scope

This privacy policy applies to all current or former guest personal information, except for information collected by or provided in connection with:

  • A Venus Credit Card. See the Venus Credit Card Privacy Policy. Note, contact information you provide on a Venus Credit Card application is provided to both Comenity Bank and to Venus.
  • Completing an application for employment with Venus.

Our website may offer links to other sites. If you visit one of these sites, you may want to review the privacy policy on that site. In addition, you may have visited our website through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. You may want to refer to the privacy policies on those sites to see how they collect and use this information.

Last update: 01/09/20