The first rule of buying a swimsuit—at any age—is to buy what makes you feel your best. It shouldn’t come as a spoiler that a major component of figure flattery is a healthy dose of confidence. No matter your age, choose a swimsuit that helps you channel your inner goddess and you’ll be outshining the sun on your next beach day! 

If you’re unsure what type of swimsuit will look best on you, you’re in luck: VENUS has decades of experience designing quality and stylish swimwear for all women. Translation: we know about the best swimsuits for women over 50. Keep reading to check out the most flattering swimsuits for older ladies.
 

What Women Want 

Our customers have spoken and they’ve shared the top factors they look for in swimsuits for older ladies. Drumroll, please: 

• Comfortable bust support 

• Flattering fabric with tummy control 

• Just the right amount of sexiness 

• Modest coverage 

• Fun colors and prints 

 
Bust Support 

If you’ve got it, flaunt it—and you most certainly do! Show it off in swimsuits that provide adequate bust support and structure: think styles featuring underwire, padding and built-in cups. Depending on the level of coverage and oomph you want, choose a swimsuit with features that lift and support your style (and chest). 

 

Smaller Busts 

For small busts, a push-up top can give the extra oomph you desire. If you love two-piece suits, bra-style bikini tops are the way to go. VENUS has so many to choose from starting at size 32A! If a one-piece is more your speed, try a one-piece with a bra top. 

Larger Busts 

For larger busts, keeping everything in place is key. Choose halter tops with side support and wider shoulder straps for added comfort. If you’re wanting to cut down on tan lines, look for strapless styles that have molded cups and underwire to ensure a secure fit. 

Tummy Control 

Now let’s talk tummy control. If you prefer the confidence boost of a one-piece that supports your tummy, good news: you’ve got no shortage of options. Look for swimsuits with flattering ruching or supportive panels that give the appearance of a more toned midsection. Our favorite option? A belted one-piece that cinches your waist and defines your shape. 

Sexy Swimsuits 

Believe it or not, skimpy does not necessarily equal sexy. It’s all about balance. Even if you’re rocking a one-piece, a few striking details are all it takes to turn heads. Choose a swimsuit that offers the coverage you want and incorporates the hottest swim trends, like long-sleeves, cut-outs and plunging necklines. 

Coverage 

For a little extra coverage around the middle, consider blouson tankini tops that are oh-so-forgiving, but also stylish. For more bum coverage, pull on a flirty skirted one-piece swim dress. And don’t forget about après swim layers! Chic beach cover-ups, like effortless kimonos, are perfect for adding coverage and adding to your look at the same time. 

Flattering Prints 

Creating a flattering silhouette is a breeze with the right print. Diagonal lines or color blocking, for example, can work magic by drawing the eye inward and diverting attention away from areas you’d rather not highlight.  

Notice that we didn’t mention any “don’ts” when it comes to choosing the best swimsuits for women over 50. That’s because there are none! Consider this permission to bring the fun back to swimsuit shopping. Choose a style that plays up your favorite features and incorporates the trends you love. VENUS has stylish suits available in inclusive sizing up to 3X and 40G in bra-sized tops, so you’re sure to find a figure-flattering swimsuit that will turn heads!