Venus History

Venus, goddess of beauty in Roman mythology and second closest planet to the Sun, symbolizes both the history of our company and our presence in the women’s retail industry. Reflective of our strength in the market, our love of leading-edge fashion, and our great admiration for the beauty of the female form, it’s only fitting that we wear the VENUS label with such pride. Just as our product offerings have dramatically evolved since our inception a quarter century ago, so, too, has our name.

In 1982, with an intrepid spirit, a passion for weightlifting, and dreams of titanic proportion, college senior Daryle Scott formed a mail-order company specializing in competitive bodybuilding suits. Fittingly enough, the company sported another mythological name, symbolic of unearthly strength and godlike power: Titan Bodybuilding. In Greek mythology, the Titans were the forefathers of gods and goddesses, including Aphrodite, the goddess of love and beauty, referred to in Roman mythology as Venus.

Titans in their own right, Scott and his three partners pooled their resources and launched the fledgling business out of Scott’s apartment in Jacksonville, FL. Within a few months, Titan grew to be so successful that Scott quit his ‘day job’ to devote his full attention to the company.

Just a few short years later, realizing extraordinary opportunity in the women’s active wear industry, Scott turned his attention to the female form…by selling leotards and athletic apparel through national fashion publications, including Cosmopolitan and Glamour. For Scott, it was only natural to take the next step and plunge into women’s swimwear. He was committed to producing the hottest swimsuits under the sun--so sexy, beautiful, and well-designed that every woman who wears them would feel like a goddess herself. And so, VENUS Swimwear was born.

It didn’t take long for VENUS to be recognized as the hottest new leader in the swimsuit industry. After all, who could ignore the women of awesome beauty that appeared in the VENUS print and online catalogs. From the beginning, it’s been our mission to have no less than living goddesses—modern-day Venuses—represent our company and our product lines. The retail industry’s hottest swimsuits adorned by the hottest females on earth? Now, that’s hot!

If people associate us with the planet Venus, we can’t argue with that. Venus. Second planet from the Sun. Hottest planet in the solar system. One of the brightest objects in the sky. Historians can’t say why this planet was named after the Roman goddess. But we certainly don’t mind the association.

Adding to our red-hot image: the launch of our first national television advertising campaign to rave reviews…and acceptance as official swimsuit sponsor of the 2007 Miss America Pageant. If VENUS hasn’t always been a household name... it is now.

Even with our rapid success, we’ve never rested on our laurels. In line with market demand and in response to customer feedback, we’ve strategically expanded our swimsuit and clothing lines to take women from day into night in awe-inspiring style. The VENUS collection now includes everything from silky, sultry evening wear and seasonably cool leathers and sweaters to trendy, casual coordinates and business wear that brings sexy sophistication to the workplace.

Given our product expansion, it’s only fitting that VENUS Fashion, Inc. now be known simply as VENUS.

Growing at a phenomenal rate, VENUS is generating sales via mail-order catalogs and the Venus.com website. Our plan going forward: smart, strategic retail expansion, cutting-edge fashions that are always in style, and a steadfast commitment to treat our customer as the beautiful goddess she is.